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    Exam 12: Distribution Channels Delivering Customer Value
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    In a Supply Chain, "Upstream" from the Company Is a Set
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In a Supply Chain, "Upstream" from the Company Is a Set

Question 24

Question 24

Multiple Choice

In a supply chain, "upstream" from the company is a set of firms that:


A) Market the product
B) Provide distribution channels
C) Provide retail networks
D) Provide expertise in product creation

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