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    Marketing for Hospitality and Tourism
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    Exam 8: Customer Driven Marketing Strategy: Creating Value for Target Customers
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    "Unaware," "Aware," and "Informed" Are Three Examples of Which Behavioristic
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"Unaware," "Aware," and "Informed" Are Three Examples of Which Behavioristic

Question 21

Question 21

Multiple Choice

"Unaware," "Aware," and "Informed" are three examples of which behavioristic segmentation variable?


A) Buyer readiness stage
B) User status
C) Benefits sought
D) Loyalty status

Correct Answer:

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