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    Marketing for Hospitality and Tourism
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    Exam 8: Customer Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    A Product's ________ Is the Way the Product Is Defined
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A Product's ________ Is the Way the Product Is Defined

Question 37

Question 37

Multiple Choice

A product's ________ is the way the product is defined by consumers on important attributes.


A) Differentiation
B) Position
C) Strategy
D) Homogeneity

Correct Answer:

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