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    Marketing for Hospitality and Tourism
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    Exam 8: Customer Driven Marketing Strategy: Creating Value for Target Customers
  5. Question
    Actionability Is the Degree to Which the Segment's Size and Purchasing
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Actionability Is the Degree to Which the Segment's Size and Purchasing

Question 11

Question 11

True/False

Actionability is the degree to which the segment's size and purchasing power can be measured.

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