Multiple Choice
Allie Hagher sells ad space for Birder's World magazine. She plans to call on Nancy Cole, the co-owner of Bird Watcher Supply Company, to sell her the magazine's back cover position for its special Audubon issue. Hagher knows Cole is a likely prospect for buying this ad because her referral came from Wayne Lindberg, the president of the Wild Bird Feeding Industry Association, whom Hagher was in touch with. Which of the following methods did Hagher use to find this lead?
A) Centers of influence
B) Canvassing
C) Promotional activities
D) Lists and directories
Correct Answer:
Verified
Correct Answer:
Verified
Q13: Which of the following is not used
Q14: Personal selling provides the profit needed to
Q15: _ provide(s) quantitative standards against which the
Q16: Prospecting is critical to the success of
Q17: Behavioral scientists would most likely characterize _
Q19: _ is an estimate of how much
Q20: A sales structure where a company makes
Q22: When a buyer and a salesperson have
Q23: _, as a source of generating leads,
Q61: A _ structure provides the practical benefit