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A Company Has a Technically Complex Product Which Is Extremely

Question 12

Multiple Choice

A company has a technically complex product which is extremely high priced and is being sold to the whole organization. Specialized knowledge is also required by units of the buying organization. The organization is most likely to use _____ in this situation.


A) missionary salespeople
B) technical sales specialists
C) cross-functional sales teams
D) new prospects

Correct Answer:

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