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    MARKETING MANAGEMENT Study Set 6
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    Exam 7: New Product Planning and Development
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    Products That Take a Firm into a Product Type New
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Products That Take a Firm into a Product Type New

Question 66

Question 66

Multiple Choice

Products that take a firm into a product type new to it, but that are not new to the world are known as


A) new-to-the-world products.
B) new category entries.
C) additions to product lines.
D) product improvements.

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