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    MARKETING MANAGEMENT Study Set 6
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    Exam 7: New Product Planning and Development
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    Which of the Following Is Not a Category of Risk
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Which of the Following Is Not a Category of Risk

Question 60

Question 60

Multiple Choice

Which of the following is not a category of risk that the organization has to consider in the idea screening phase prior to reaching a decision?


A) Strategic risk
B) Market risk
C) Credit risk
D) Internal risk

Correct Answer:

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