The Wearhouse Engages in the Design, Manufacture, and Sale of High

Multiple Choice

The Wearhouse engages in the design, manufacture, and sale of high end apparel for women. It sells its merchandise directly to consumers via the internet. However, it was unable to retain customers as it could not generate the emotional appeal associated with the tangibility of clothes, and the ambience of a high end apparel store that customers demanded. The company's sales dipped and it had to be shut down. Identify the major reason for failure.

A) Improper channels of distribution selected.
B) Faulty estimates of production and marketing costs.
C) Poor quality of the product.
D) Rapid change in the market (economy) after the product was introduced.