Multiple Choice
Arm & Hammer first introduced a line of toothpastes with the Arm & Hammer brand. The introduction of a mouthwash and a chewing gum using the Arm & Hammer brand name are examples of a(n)
A) line extension.
B) product mix addition.
C) brand extension.
D) franchise extension.
Correct Answer:
Verified
Correct Answer:
Verified
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