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'The Greedy Hand' Is a Book on the U

Question 90

Multiple Choice

'The Greedy Hand' is a book on the U.S. income tax system. Its publisher has targeted the book at people who hold Libertarian political beliefs and who listen to conservative radio talk shows. The publisher has used which segmentation base?


A) Benefit
B) Behavior
C) Psychographic
D) Person/situation

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