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    MARKETING MANAGEMENT Study Set 6
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    Exam 5: Market Segmentation
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    Thinkers, According to the VALS<sup>TM</sup> Model, Are Motivated by
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Thinkers, According to the VALSTM Model, Are Motivated by

Question 84

Question 84

Multiple Choice

Thinkers, according to the VALSTM model, are motivated by


A) self-expression.
B) ideals.
C) achievement.
D) image.

Correct Answer:

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