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    MARKETING MANAGEMENT Study Set 6
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    Exam 4: Business, Government, and Institutional Buying
  5. Question
    The Complexity of the Purchase That Is to Be Made
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The Complexity of the Purchase That Is to Be Made

Question 58

Question 58

Multiple Choice

The complexity of the purchase that is to be made is a major consideration that affects the


A) consumer's buying process.
B) organizational portfolio.
C) organizational buying process.
D) company's profit margin.

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