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    MARKETING MANAGEMENT Study Set 6
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    Exam 4: Business, Government, and Institutional Buying
  5. Question
    They Have the Formal Authority and Responsibility to Select the Supplier
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They Have the Formal Authority and Responsibility to Select the Supplier

Question 50

Question 50

Multiple Choice

They have the formal authority and responsibility to select the supplier and negotiate the terms of the contract.


A) Gatekeepers
B) Users
C) Buyers
D) Influencers

Correct Answer:

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