Multiple Choice
Social class can provide some useful insights into consumer behavior and is potentially useful
A) for studying reference groups.
B) as a market segmentation variable.
C) for understanding occupational differences.
D) to influence individual's behavior.
Correct Answer:
Verified
Correct Answer:
Verified
Q62: In terms of consumption decisions, middle class
Q63: Secondary reference groups include<br>A) family.<br>B) close friends.<br>C)
Q64: Jerri had just moved her furniture into
Q65: A common source of information for purchase
Q66: Which of the following is an example
Q68: Reference group influence is considered to be
Q69: The behavior of individual members is influenced
Q70: Which of the following is not part
Q71: An emphasis on _ is one sign
Q72: Deals of 40 to 75 percent off,