The Reason That Higher Prices May Not Affect Consumer Buying

Multiple Choice

The reason that higher prices may not affect consumer buying for some offerings is that

A) most consumers prefer brand names which have higher prices.
B) 70 percent of the total population looks for quality services and are willing to pay higher prices.
C) consumers believe that higher prices indicate higher quality or prestige.
D) most consumers are in a position to purchase higher priced goods.