All of the Following Pertain to Product Knowledge Except That

Multiple Choice

All of the following pertain to product knowledge except that it

A) refers to the amount of information a consumer has stored in memory about the product.
B) refers to the initial level of knowledge which may affect purchase decision.
C) influences how quickly a consumer goes through the decision making process.
D) refers to a consumer's perception of the importance or personal relevance of an item.