The Ad for DeBeers Diamonds Reads, "A Quality Diamond of a Carat

Multiple Choice

The ad for DeBeers diamonds reads, "A quality diamond of a carat or more is so rare that less than one percent of women will ever own one." In terms of Maslow's hierarchy, this ad was designed to appeal to the consumer's

A) psychological needs.
B) need for esteem.
C) safety needs.
D) self-actualization needs.