After Buying a New Whirlpool Washer-Dryer Combination, Allison Was Pleased

Multiple Choice

After buying a new Whirlpool washer-dryer combination, Allison was pleased when she got a phone call from a Whirlpool customer service representative who wanted to know if she was happy with her purchase and the installation service. What is the best explanation for this practice?

A) To reduce the possibility of postpurchase dissonance.
B) As a part of its ongoing consumer research.
C) To reduce the perceived psychosocial risks associated with the purchase decision of a private luxury item.
D) To reduce the functional risks consumers perceive to be associated with the purchase of expensive household products.