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    MARKETING MANAGEMENT Study Set 6
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    Exam 2: Marketing Research : Process and Systems for Decision Making
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    Which Type of Research Is Commonly Used to Investigate Customer
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Which Type of Research Is Commonly Used to Investigate Customer

Question 15

Question 15

Multiple Choice

Which type of research is commonly used to investigate customer beliefs, attitudes, satisfaction, and other such issues?


A) Observational research
B) Survey research
C) Experimental research
D) Mathematical modeling research

Correct Answer:

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