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    MARKETING MANAGEMENT Study Set 6
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    Exam 2: Marketing Research : Process and Systems for Decision Making
  5. Question
    Which of the Following Does Not Pertain to Focus Groups
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Which of the Following Does Not Pertain to Focus Groups

Question 42

Question 42

Multiple Choice

Which of the following does not pertain to focus groups?


A) Relatively low cost
B) Flexibility in use
C) Potential for bias from moderator
D) Broad geographic dispersion

Correct Answer:

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