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    MARKETING MANAGEMENT Study Set 6
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    Exam 2: Marketing Research : Process and Systems for Decision Making
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    A Disadvantage of Telephone Surveys Is
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A Disadvantage of Telephone Surveys Is

Question 80

Question 80

Multiple Choice

A disadvantage of telephone surveys is


A) the lack of cost-effectiveness as compared to personal interviews.
B) the delay in collection of data.
C) centralized control on data collection.
D) the resistance in collecting financial data.

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