Multiple Choice
Which of the following is not a stated criterion for the evaluation of marketing research reports?
A) Determining whether type of research is appropriate for the research questions.
B) Determining if the limitations of the study are recognized and explained in detail
C) Determining whether analysis conducted is according to standards accepted in the field.
D) Determining if the research report used technical jargon.
Correct Answer:
Verified
Correct Answer:
Verified
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