Cultural Factors Such as the Group's Values Concerning Acquisition of Material

Multiple Choice

Cultural factors such as the group's values concerning acquisition of material goods, the role of the family, and the positions of men and women in society can have an effect on marketing because

A) each can influence consumer behavior.
B) they provide data for in-depth demographic information.
C) they can help duplicate previous success.
D) they provide a firm the advantage of using a partner's distribution system.