Multiple Choice
Harry took a series of education classes to learn how to make minor repairs to his car and other types of gasoline-powered engines. When he completed the course, he was given a certificate of completion to
A) emphasize a relationship-marketing strategy.
B) serve as a tangible reminder of the course and to overcome the inseparability problem of services.
C) make the course seem more homogenous with other learning experiences.
D) serve as a reminder of the simplicity of the course undertaken, and the intangible benefits gained by fixing one's broken down car oneself.
Correct Answer:

Verified
Correct Answer:
Verified
Q20: Services are composed of intangible elements that
Q21: Which of the following statements relating to
Q22: Why is the creation of time and
Q23: As part of a firm's quality program,
Q24: Service quality is important to the Marriott
Q26: When Ruth arrived at the Cedartown Spa,
Q27: The obvious basic difference between goods and
Q28: What, according to the American Marketing Association,
Q29: Service products such as bank loans or
Q30: Federal Express is a high-involvement, horizontally coordinated