All of the Following Observations About Pricing Objectives Are Correct

Multiple Choice

All of the following observations about pricing objectives are correct except

A) Pricing objectives should be derived from overall marketing objectives.
B) The marketing manager does not have perfect cost, revenue, and market information to be able to evaluate whether or not this objective is being reached.
C) Research has found that the most common pricing objectives include pricing to achieve a target return on investment
D) The profit maximization norm provides the operating marketing manager with a single, unequivocal guideline for selecting prices.