The Sales of Noritake Dinner Plates Are High Even Though

Multiple Choice

The sales of Noritake dinner plates are high even though a Noritake dinner plate is priced relatively high for its product class. This is because it offers high quality, has special features, and consumers view it as a prestige product. The pricing used by Noritake can be best described as

A) value pricing.
B) markup pricing.
C) deceptive pricing.
D) bundle pricing.