Multiple Choice
Why would a manufacturer of health and beauty products share promotional expenditures with its intermediaries as well as provide them with the computer software needed for an inventory system?
A) To shorten its channel of distribution
B) To avoid having to perform risk-taking activities
C) To avoid having to perform any sorting activity
D) To maintain a degree of control over its intermediaries
Correct Answer:
Verified
Correct Answer:
Verified
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