Identify One of the Reasons Why Marketers Use Electronic Exchanges

Multiple Choice

Identify one of the reasons why marketers use electronic exchanges.

A) Strong price competition that squeezes profit margins.
B) No barriers to entry which diminish the requirement of developing any infrastructure.
C) Fosters the development of one-on-one interactive relationships with customers.
D) Limits the market to customers who are willing and able to purchase electronically.