Richard and Nancy Cole, the Owners of Bird Watcher Supply

Multiple Choice

Richard and Nancy Cole, the owners of Bird Watcher Supply Company, want to set up a website where they can sell their company's products to retailers. They are hesitant about setting up such a commercial website because they have heard

A) commercial websites can be changed quickly to respond to environmental changes.
B) they will be able to engage in one-on-one, interactive relationships with customers.
C) products sold on websites are available 24 hours a day, 365 days a year.
D) strong price competition can squeeze profit margins.