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    MARKETING MANAGEMENT Study Set 6
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    Exam 1: Strategic Planning and the Marketing Management Process
  5. Question
    Which Strategy Focuses Primarily on Increasing the Sales of Present
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Which Strategy Focuses Primarily on Increasing the Sales of Present

Question 56

Question 56

Multiple Choice

Which strategy focuses primarily on increasing the sales of present products to present customers?


A) Market development strategy
B) Product development strategies
C) Diversification
D) Market penetration strategy

Correct Answer:

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