In the Mid-1990s, McDonald's Opened a New Chain of Restaurants

Multiple Choice

In the mid-1990s, McDonald's opened a new chain of restaurants called Hearth Express. Hearth Express was targeted at McDonald's current customers who wanted a more leisurely home-style meal. The Hearth Express menu included rotisserie chicken, twice-baked squash, baked beans, and fresh baked bread. Identify the strategy used by McDonald's in introducing Hearth Express.

A) Market development
B) Product differentiation
C) Market penetration
D) Product development