Multiple Choice
The Mattel Corporation targets children from the age of 3 and up. Fisher-Price makes toys for babies and toddlers. The Mattel Corporation recently purchased Fisher-Price for $1.1 billion. This acquisition gives Mattel a new product line aimed at the younger siblings of its current target market. By targeting the under-three group with age-appropriate toys, Mattel has implemented a _____ strategy.
A) diversification
B) product differentiation
C) Porter's model
D) market penetration
Correct Answer:
Verified
Correct Answer:
Verified
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