There Are More Than a Half Dozen Different Sports Drinks

Multiple Choice

There are more than a half dozen different sports drinks in the market, but only one brand-Juicy Juice Score by Libby's, is made with fruit juice. What kind of organizational strategy based on competitive advantage is Libby's using with Juicy Juice Score?

A) Strategy based on customer value
B) Strategy based on differentiation
C) Strategy based on cost-leadership
D) Strategy based on diversification