Multiple Choice
The advertising for Bertolli spaghetti sauce states that it is the only leading brand of sauce made from tomatoes picked no more than 24 hours before they are used. Therefore, Bertolli claims to taste more like homemade because it is fresher. Identify the strategy used by Bertolli in terms of its competitive advantage.
A) Product development
B) Diversification
C) Product diversification
D) Differentiation
Correct Answer:
Verified
Correct Answer:
Verified
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