When Consumers Use Tide TOTALCARE Laundry Detergent, Which Is Used

Multiple Choice

When consumers use Tide TOTALCARE laundry detergent, which is used by consumers who want to obtain dry-cleaning type results at home, it is an example of ________, or switching spending from one category to another while preserving a desired experience.

A) trading up
B) trading down
C) trading over
D) being trapped in the middle
E) treasure hunting