Multiple Choice
According to the VALS segmentation system, ________ are successful, goal-oriented people who focus on career and family. They favor premium products that demonstrate success to their peers.
A) Thinkers
B) Innovators
C) Achievers
D) Believers
E) Experiencers
Correct Answer:
Verified
Correct Answer:
Verified
Q110: A marketer is interested in segmenting a
Q111: Effective target marketing requires that marketers use
Q112: Not everyone is in favor of local
Q113: Kim is a young professional who enjoys
Q114: A marketer is interested in segmenting a
Q116: A _ consists of a group of
Q117: Hilton Hotels customizes rooms and lobbies according
Q118: According to the VALS segmentation framework, consumers
Q119: Which of the following statements accurately describes
Q120: Everyone who buys a given product wants