Multiple Choice
When Kraft blends different coffees for the British (who drink coffee with milk) , the French (who drink it black) , and Latin Americans (who want a chicory taste) , it is engaged in ________.
A) straight extensions
B) product adaptation
C) retailer versions
D) backward invention
E) forward invention
Correct Answer:

Verified
Correct Answer:
Verified
Q68: The use of media may require international
Q69: According to Hofstede, cultures with low power
Q70: A company that is planning to go
Q71: In India, where people often buy items
Q72: Your firm has decided to enter the
Q74: Microsoft sold more than 60 million licenses
Q75: It often makes sense to operate in
Q76: The ultimate form of foreign investment is
Q77: Discuss three advantages of standardizing the marketing
Q78: In an attempt to tailor its products