When Purchasing Disposable Surgical Gowns, Mercy Hospital's Vice President of Purchasing

Multiple Choice

When purchasing disposable surgical gowns, Mercy Hospital's vice president of purchasing analyzes whether the hospital should buy disposable gowns or reusable gowns. If the findings favor disposable gowns, then the operating-room administrator compares various competitors' products and prices and makes a choice. Surgeons influence the decision retroactively by reporting their satisfaction with the particular brand. In this situation, the surgeons perform the role of the ________.

A) decider
B) initiator
C) user
D) gatekeeper
E) buyer