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    Exam 6: Analyzing Consumer Markets
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    The Expectancy-Value Model of Attitude Formation Posits That Consumers Evaluate
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The Expectancy-Value Model of Attitude Formation Posits That Consumers Evaluate

Question 32

Question 32

Multiple Choice

The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their ________.


A) needs
B) wants
C) desires
D) brand beliefs
E) consuming attitudes

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