If Ty Chooses a Smart Phone Simply Because He Perceives

Multiple Choice

If Ty chooses a smart phone simply because he perceives it to be rated highest on megapixels, which he believes is the most important attribute in a smart phone, he is using a(n) ________ to help make his purchase decision.

A) compensatory model
B) conjunctive heuristic
C) elimination-by-aspects heuristic
D) affect referral rule
E) lexicographic heuristic