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Richard Petty and John Cacioppo's ________ Model, an Influential Model

Question 117

Multiple Choice

Richard Petty and John Cacioppo's ________ model, an influential model of attitude formation and change, describes how consumers make evaluations in both low- and high-involvement circumstances.


A) introspective
B) elaboration likelihood
C) stimulus-response
D) associative network memory
E) expectancy-value

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