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    Marketing Management Study Set 7
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    Exam 6: Analyzing Consumer Markets
  5. Question
    ________ Accounting Refers to the Manner in Which Consumers Code
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________ Accounting Refers to the Manner in Which Consumers Code

Question 40

Question 40

Multiple Choice

________ accounting refers to the manner in which consumers code, categorize, and evaluate financial outcomes of choices.


A) Cost
B) Financial
C) Behavioral
D) Mental
E) Factual

Correct Answer:

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