Multiple Choice
A ________ is a person, household, or company that over time yields a revenue stream that exceeds by an acceptable amount the company's cost stream of attracting, selling, and servicing that customer.
A) prospector
B) profitable customer
C) market challenger
D) market nicher
E) pioneer customer
Correct Answer:

Verified
Correct Answer:
Verified
Q40: Jack has shopped at VeggiesNmore. He was
Q41: Which of the following is the best
Q42: Which of the following gains the most
Q43: Activity-based costing does not consider indirect, variable,
Q44: The value proposition is also known as
Q46: Customer profitability analysis (CPA) is best conducted
Q47: The 80-20 rule reflects the idea that
Q48: _ can track customer satisfaction directly, measure
Q49: _ describes the net present value of
Q50: Frequency programs are designed to reward customers