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Which of the Following Was NOT Part of the British

Question 116

Multiple Choice

Which of the following was NOT part of the British Airways "Know Me" program?


A) centralization of information about frequent fliers into a single database
B) identification of each customer's seating location and previous flight, meal, and complaint history
C) infiltration of coach class by mystery shoppers
D) generation of 4,500 daily messages to recognize passengers
E) distribution of 2,000 iPads to crew members and ground staff to aid information dissemination and stimulate passenger recognition

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