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    Marketing Management Study Set 7
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    Exam 4: Conducting Marketing Research
  5. Question
    Axis Centre, a Department Store, Has Installed CCTV Cameras to Record
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Axis Centre, a Department Store, Has Installed CCTV Cameras to Record

Question 16

Question 16

Essay

Axis Centre, a department store, has installed CCTV cameras to record consumer actions. Which research approach has been adopted by Axis and why?

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Axis has adopted observational...

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