Why Must Researchers Avoid Generalizing from Focus Group Participants to the Whole

Multiple Choice

Why must researchers avoid generalizing from focus group participants to the whole market?

A) Participants' responses are not reliable.
B) Most of the participants are likely to be ignorant about the topic of discussion.
C) The size of the group is too small and the sample is not drawn randomly.
D) Most of the participants are likely to exhibit similar tastes and preferences.
E) The participants usually come from diverse backgrounds.