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    Marketing Management Study Set 7
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    Exam 4: Conducting Marketing Research
  5. Question
    A Scale That Connects Two Bipolar Words Is Called a ________
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A Scale That Connects Two Bipolar Words Is Called a ________

Question 126

Question 126

Multiple Choice

A scale that connects two bipolar words is called a ________.


A) dichotomous question
B) multiple-choice question
C) Likert scale
D) semantic differential
E) word association

Correct Answer:

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