A ________ Has Been Defined as a Coordinated Collection of Data

Multiple Choice

A ________ has been defined as a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action.

A) marketing metric
B) marketing channel system
C) marketing decision support system
D) marketing research system
E) database management system