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    Exam 4: Conducting Marketing Research
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    Safeway Supermarket's Scanner Data Shows That High-Income People Don't Necessarily
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Safeway Supermarket's Scanner Data Shows That High-Income People Don't Necessarily

Question 66

Question 66

True/False

Safeway supermarket's scanner data shows that high-income people don't necessarily buy the more expensive brands. This is an example of survey research.

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